Today a report from Bloomberg rumored that Apple is due to be releasing a music streaming service to compete against Spotify and Pandora. Although we know little to no details about this service quite yet, we will probably hear more in the near future if it is true.

“Executives from Vivendi SA’s Universal Music Group, Warner Music Group Corp., and Sony Corp.’s music division visited Apple’s headquarters in Cupertino, California, in recent weeks to learn more about its radio plans” Apple is reportedly discussing deals on how to split ad revenue from the music service. This obviously is pointing towards the service being free by running ads in between songs more then likely how Pandora does it. A month ago The Wall Street Journal reported on a similar service rumored to be in the works by Apple.

Two popular sources, pointing towards similar services could only mean somethings up, right? After all, it does make sense for Apple to create a music streaming service. If they do it right, it could be a major competitor and possibly a killer of any already existing music streaming services. Anonymous sources are saying that Apple wants to give listeners more flexibility on what they listen to. They supposedly want to offer a music streaming service that doesn’t do things like limit the amount of skips you have. If that is true, I definitely plan to use their internet radio due to be released near the beginning of 2013.